To mark the 20th anniversary of HON Circle status, we developed an idea that celebrated the last two decades of the most exclusive frequent flyer circle and showed each member the ultimate appreciation with a “money can't buy” gift. In collaboration with Mr. Doodle, a member-inspired painting was created at Munich Airport. At the end, each member received their own favorite section as a unique, personalized baggage tag.

​

I composed the brands visual campaign identity and created a signet for all of the anniversary communication. The concepts as well as the design, layout and production of E-Mailings as well as haptical mailings were one of the main tasks. Besides that I coordinated the mural production, including the making-of film and of course after finishing this campaign our case film you can find below.