A380 Business Class. Selected Works
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Role: Art Director
Creative Director: Judith Safavi-Hir
Art Director: Kathrin Thölke
Account Director: Joshua Vogt
Senior Account Manager: Stefanie Meyer
Category: Contentshooting
Client: Lufthansa
Year: 2023
Agency: DDB Tribal Hamburg
Photographer: Johannes Mink
Production & Casting: C/O Wunder
Styling: Stephanie Franzius
Postproduction: mo postproduction GmbH
Starting May 2024, Lufthansa’s Allegris redefines long-haul travel with a groundbreaking experience across all classes, from Economy to First.
Our task: producing a versatile pool of imagery highlighting Allegris’ innovative seating. The visuals, adhering to corporate design, are campaign-independent, target all audiences, and ensure long-term use across formats. With a lean team, real Lufthansa crew, and challenging conditions, we delivered up to 5,000 shots daily, creating product-focused images designed for multi-purpose use over five years.
The new Allegris travel class . Selected Works
Family | Allegris Business Class Privacy Seat
Architect | Allegris Business Class
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Role: Senior Art Director
Creative Director: Judith Safavi-Hir
Creative Director: Stephan Bernhard
Senior Art Director: Kathrin Thölke
Account Director: Joshua Vogt
Senior Account Manager: Stefanie Meyer
Category: Contentshooting
Client: Lufthansa
Year: 2024
Agency: DDB Tribal Hamburg
Photographer: Yves Bachmann
Production & Casting: add.pictures
Styling: Samira Fricke
Postproduction: mo postproduction GmbH
The iconic Airbus A380, the world’s largest passenger aircraft, is back in the skies after three years, offering unmatched space and comfort for 509 travelers. Our task: creating a versatile imagery pool showcasing the A380’s breathtaking dimensions, dual decks, and unique sense of space. Adhering to corporate design and built for long-term, multi-platform use, the campaign-independent visuals focused on inspiring travelers. We captured up to 8,000 product-first images daily to highlight this extraordinary aircraft.